Semiótica historia, desarrollo y Marketing
Semiotics has its beginnings in ancient times with great thinkers like Platon, Aristotle, St. Augustine, St. Thomas Aquinas, among others. They gave de guideline to the modern maximum semioticians, among which include Charles S. Pierce, Ferdinand de Saussure and Umberto Eco, who based their studies...
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| Formato: | Tesis de Pregrado |
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Quito: USFQ, 2015
2016
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| Acceso en línea: | http://repositorio.usfq.edu.ec/handle/23000/4833 |
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| Sumario: | Semiotics has its beginnings in ancient times with great thinkers like Platon, Aristotle, St. Augustine, St. Thomas Aquinas, among others. They gave de guideline to the modern maximum semioticians, among which include Charles S. Pierce, Ferdinand de Saussure and Umberto Eco, who based their studies on human knowledge and individual culturalism. The importance of Semiotics is it’s link with the culture, it cannot be translated in universal signs, speak universal signs, however these thinkers allude to institutional symbols, limited to a group of individuals with similar knowledge or experience. This investigation seeks to integrate the semiotic knowledge and modern Marketing, in order to understand the motivations that guide the consumer behavior in a world attacked by advertising and communication. In addition, Marketing has influenced our environment, which includes our social and cultural aspects such as art, literature, music and language. It can be concluded that Marketing analyzed in the field of semiotics, is still in development and it evolves as the cultural and social changes. Finally, the understanding of semiotics for marketers is essential to offer value-added brands to the market. |
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