Semiótica historia, desarrollo y Marketing

Semiotics has its beginnings in ancient times with great thinkers like Platon, Aristotle, St. Augustine, St. Thomas Aquinas, among others. They gave de guideline to the modern maximum semioticians, among which include Charles S. Pierce, Ferdinand de Saussure and Umberto Eco, who based their studies...

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Bibliographic Details
Main Author: Vélez Burneo, Sofía Alejandra
Other Authors: Vásconez, Nicolás (dir)
Format: Tesis de Pregrado
Published: Quito: USFQ, 2015 2016
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