Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi".
The present research project was oriented to design "Marketing strategies for the distribution and merchandising of dairy products" ASOPAGUA " in La Man?, province of Cotopaxi", through the design of marketing strategies, we began with the strategic direction in the mission, visi...
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Ecuador : La Man?: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Administrativas, Carrera de Ingenier?a Comercial
2018
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oai:oai:repositorio.utc.edu.ec:27000:27000-46382018-06-28T08:00:29Z Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi". Rodr?guez Alb?n, Reyna Margarita Sigcha Pastu?a, Mayra Natali Albarrasin, Marilin INGENIER?A COMERCIAL ESTRATEGIAS DE MARKETING DISTRIBUCI?N PRODUCTOS L?CTEOS The present research project was oriented to design "Marketing strategies for the distribution and merchandising of dairy products" ASOPAGUA " in La Man?, province of Cotopaxi", through the design of marketing strategies, we began with the strategic direction in the mission, vision, goals, values, and policies, in addition to the design of marketing strategies mix with the implementation of advertising, logo design, promotions, for the realization of the research it was used research methods such as descriptive, field and bibliographic the research technique was also used, surveys were conducted for the members of "ASOPAGUA" and final consumers of dairy products. The same was developed with several alternatives, which obtained information on the current situation of the SOWT analysis and the degree of acceptance of the proposal 62% said yes, it is necessary to apply the marketing strategies in place and 32% in advertising that allowed to strengthen the distribution and marketing of dairy products also facilitated the use of the principles found in the scientific method Marketing mix design. El presente proyecto de investigaci?n se orient? a dise?ar ?Estrategias de Marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi?, a trav?s del dise?o de estrategias de marketing, se inici? con el direccionamiento estrat?gico como la misi?n, visi?n, objetivos, valores, y pol?ticas; adem?s con el dise?o de las estrategias de marketing mix con la implementaci?n de publicidad, el dise?o de logotipo, promociones, para la realizaci?n de la investigaci?n se utiliz? los tipos de investigaci?n como la descriptiva, de campo y bibliogr?fica tambi?n se emple? las t?cnicas de investigaci?n encuestas dirigidas a los socios de ?ASOPAGUA? y consumidores finales de productos l?cteos la misma que se desarroll? con varias alternativas, los cuales se obtuvieron informaci?n sobre la situaci?n actual del an?lisis FODA y el grado de aceptaci?n de la propuesta el 62% manifest? que si es necesario la aplicaci?n de las estrategias de marketing en plaza y el 32% en publicidad que permiti? fortalecer la distribuci?n y comercializaci?n de productos l?cteos adem?s facilit? el uso de los principios encontrados en el m?todo cient?fico el dise?o del marketing mix. Universidad T?cnica de Cotopaxi 2018-06-27T19:23:28Z 2018-06-27T19:23:28Z 2017-08 bachelorThesis Reyna Margarita, R. A. (2017). Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos ASOPAGUA del cant?n La Man? provincia de Cotopaxi.. Ecuador : La Man? : Universidad T?cnica de Cotopaxi; Facultad de Ciencias Administrativas, Carrera de Ingenier?a Comercial PIM-000116 http://repositorio.utc.edu.ec/handle/27000/4638 spa openAccess http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ 78 p?ginas Ecuador : La Man?: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Administrativas, Carrera de Ingenier?a Comercial |
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Tesis de Pregrado |
topic |
INGENIER?A COMERCIAL ESTRATEGIAS DE MARKETING DISTRIBUCI?N PRODUCTOS L?CTEOS |
spellingShingle |
INGENIER?A COMERCIAL ESTRATEGIAS DE MARKETING DISTRIBUCI?N PRODUCTOS L?CTEOS Rodr?guez Alb?n, Reyna Margarita Sigcha Pastu?a, Mayra Natali Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi". |
description |
The present research project was oriented to design "Marketing strategies for the distribution and merchandising of dairy products" ASOPAGUA " in La Man?, province of Cotopaxi", through the design of marketing strategies, we began with the strategic direction in the mission, vision, goals, values, and policies, in addition to the design of marketing strategies mix with the implementation of advertising, logo design, promotions, for the realization of the research it was used research methods such as descriptive, field and bibliographic the research technique was also used, surveys were conducted for the members of "ASOPAGUA" and final consumers of dairy products. The same was developed with several alternatives, which obtained information on the current situation of the SOWT analysis and the degree of acceptance of the proposal 62% said yes, it is necessary to apply the marketing strategies in place and 32% in advertising that allowed to strengthen the distribution and marketing of dairy products also facilitated the use of the principles found in the scientific method Marketing mix design. |
author2 |
Albarrasin, Marilin |
author_facet |
Albarrasin, Marilin Rodr?guez Alb?n, Reyna Margarita Sigcha Pastu?a, Mayra Natali |
author |
Rodr?guez Alb?n, Reyna Margarita Sigcha Pastu?a, Mayra Natali |
author_sort |
Rodr?guez Alb?n, Reyna Margarita |
title |
Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi". |
title_short |
Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi". |
title_full |
Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi". |
title_fullStr |
Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi". |
title_full_unstemmed |
Estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "ASOPAGUA" del cant?n La Man? provincia de Cotopaxi". |
title_sort |
estrategias de marketing para la distribuci?n y comercializaci?n de productos l?cteos "asopagua" del cant?n la man? provincia de cotopaxi". |
publisher |
Ecuador : La Man?: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Administrativas, Carrera de Ingenier?a Comercial |
publishDate |
2018 |
url |
http://repositorio.utc.edu.ec/handle/27000/4638 |
_version_ |
1635478454427189248 |
score |
11,871979 |