Elaboraci?n de un plan de marketing para la distribuidora de helados ping?ino Cotopaxi durante el periodo 2013 -2017

The purpose of this research is to implement a Marketing Plan in order to establish strategies, actions, and results as well as to improve the profitability of the company. It identifies aspects that generate malfunctioning in some processes by improving and automating procedures in a new administra...

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Bibliographic Details
Main Author: Bermeo Silva, Juan Sebasti?n
Other Authors: Montenegro, Efren
Format: Tesis de Pregrado
Published: LATACUNGA / UTC / 2015 2016
Online Access:http://repositorio.utc.edu.ec/handle/27000/2171
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