Modelo de gestión para la producción y comercialización de café tostado – molido para pequeños Agricultores de café en la ciudad de Loja, provincia de Loja; como fuente de Crecimiento Económico, periodo julio 2015- enero 2016.

The present graduation work is carried out for the creation of a management model for the production and commercialization of roasted - ground coffee for small coffee farmers in the city of Loja, Loja province as a source of economic growth, period July 2015 to January 2016 allows the farmer to have...

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Bibliographic Details
Main Author: Rojas Granda, Glenda Maricela
Other Authors: Saltos, Wilson
Format: Tesis de Maestría
Published: Universidad Nacional de Chimborazo,2017 2017
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/3464
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Summary:The present graduation work is carried out for the creation of a management model for the production and commercialization of roasted - ground coffee for small coffee farmers in the city of Loja, Loja province as a source of economic growth, period July 2015 to January 2016 allows the farmer to have a clear process to follow the entire production stage where he allows him to offer a quality product with sanitary registration: Here are the following chapters: In the First Chapter, the theoretical framework is evidenced which is designed by the Background and the Theoretical Foundation of the variables of the theme. The second chapter is designed with the methodological framework, the methods used in the research, the techniques and instruments applied to the data collection and the determined sample. In the Third Chapter the market, technical, legal and financial studies are developed for the verification of the hypothesis, that is, the proposal. The fourth chapter develops the presentation and discussion of the results, the interpretation of the results obtained through the surveys and the verification of the hypotheses. The last Fifth chapter details the Conclusions and recommendations, the bibliography and the annexes.