Estructuración de un sistema de gestión para la comercialización florícola en la parroquia "El Ángel" en la provincia del Carchi.

Given the dynamism of the marketing of flowers, the flower farms in the parish "El Angel", they require an increasingly modernized and systematic approach; It is structured and implemented a series of techniques and tools that today are of great importance as the Business Plan for Marketin...

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Bibliographic Details
Main Authors: Enríquez Coral, Alexandra Maribel, Herrera Guambo, Jessica Marisol, Yachimba Quinchuela, Daniela Alexandra
Other Authors: León Enríquez, Cecilia Elizabeth
Format: Tesis de Pregrado
Published: 2015
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Online Access:http://dspace.ups.edu.ec/handle/123456789/9158
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Summary:Given the dynamism of the marketing of flowers, the flower farms in the parish "El Angel", they require an increasingly modernized and systematic approach; It is structured and implemented a series of techniques and tools that today are of great importance as the Business Plan for Marketing, which is essential for floriculture; because it allows them to renew and integrate new technologies in the various activities they perform.