Camapañas de comunicación interna y externa para UMA Creativa estrategias creativas de la comunicación

The following project is based on a study of communication theory, which supports the internal and external communication plan that took place in the Ecuadorian advertising agency “UMA Creativa”. On April 2013, an internal communication audit for this agency was able to detect certain weaknesses...

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Bibliographic Details
Main Author: Barragán Carrión, María Fernanda
Other Authors: Cusot, Gustavo (dir)
Format: Tesis de Pregrado
Published: Quito: USFQ, 2013 2013
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