Estrategias de mercadeo y comercialización de la cadena agroalimentaria del plátano (Musa paradisiaca) en las áreas seleccionadas del litoral ecuatoriano.

36 The objective of this study was to determine the behavior of the current supply and demand of 37 the marketing of bananas; analyze relationships and social-economic techniques in the 38 process of marketing bananas and propose an appropriate strategy for marketing or marketing 39 of bananas. One...

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Bibliographic Details
Main Author: Tenesaca Mera, Jessica
Other Authors: Mera Hallón, Glenn Esteban
Format: Artículos
Published: Quevedo : UTEQ 2017
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