Campaña de comunicación de espacios artísticos y culturales asociados al consumo de cerveza artesanal. Caso: La Roots

The following study aims to present an advertising campaign focusing on the craft brewing industry and how this area can be related and promoted through the cultural and artistic environment of the city. The environment of this drink has been formed by people of artistic abilities in general who con...

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Bibliographic Details
Main Author: Paredes Silva, Juan Antonio
Other Authors: Dávila Morgner, Juan Carlos
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2018 2018
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