El manejo profesional del marketing: arma imprescindible en la estrategia de una campaña política

We have decided to carry out our titling work regarding the importance of using Political Marketing in Political Campaigns, as our increasingly demanding democratic life requires the professional and strategic management of disciplines such as Political Marketing, in order to avoid electoral process...

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Bibliographic Details
Main Author: Montúfar Zavala, María Dolores
Other Authors: Stornaiolo Pimentel, Ugo Patrizio Alberto
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 1999 2018
Online Access:http://dspace.udla.edu.ec/handle/33000/9625
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