Gestión estratégica de la comunicación corporativa como eje para vincular a los stakeholders de la organización con los objetivos empresariales caso calzado industrial Nuk

In the XXI century, the development opportunity of organizations should be considered from the initiative to promote favorable relations with its stakeholders, creating a strategy which will integrate persons or groups of persons involved in the processes of an organization and contribute the produc...

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Bibliographic Details
Main Author: Arias Hidalgo, Katherine Liseth
Other Authors: Apolo Buenaño, Diego Eduardo
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2016 2017
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