Estrategias de comunicación política utilizadas por las asambleístas del Distrito Metropolitano de Quito hacia estudiantes universitarios. Caso de estudio: Ximena Ponce

The current Assemblyman Ximena Ponce, Vicepresident of the Education Commission of the National Assembly does not have a wide recognition of his work as Assemblyman against college students. A large majority unknown management, image and political performance, this is mainly because they do not have...

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Bibliographic Details
Main Author: Lozano Chinga, María Daniela
Other Authors: Villalobos Arqueros, Juan Alejandro
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2016. 2016
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Online Access:http://dspace.udla.edu.ec/handle/33000/5571
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Summary:The current Assemblyman Ximena Ponce, Vicepresident of the Education Commission of the National Assembly does not have a wide recognition of his work as Assemblyman against college students. A large majority unknown management, image and political performance, this is mainly because they do not have defined their target audiences is in this way that even though this involved in the development of laws, articles and thematic policy for the college students, these are unaware of their activities, which few have the perception that it does not benefit the evelopment of management as Assemblyman and as a political figure. It should take into account that for the fulfillment of the following research is essential to create and maintain links with the target audience, encouraging the participation of university students and media emphasis on strengthening his political image. It should take into account that for the fulfillment of the following research is essential to create and maintain links with the target audienc , encouraging the participation of university students and media , focusing on strengthening his political image . The present research is development of 5 chapters , the first three chapters consist of a broad investigation of issues that will support us in the development of the fourth chapter is the systematization of information falling in the last chapter which is the Plan Assemblyman communication policy Ximena Ponce image.