Estrategias de difusión para acciones de la responsabilidad ambiental como diferenciador de las organizaciones. Caso: Aseguradora del Sur

Environmental responsibility is raging within society and imposes an interest in the entire population because of concerns about global warming. This book addresses this issue with the Aseguradora del Sur, highlighting that when the environmental actions developed by the company are properly communi...

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Bibliographic Details
Main Author: Cobo Callejas, Luisa Fernanda
Other Authors: Apolo Buenaño, Diego Eduardo
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2016. 2016
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Online Access:http://dspace.udla.edu.ec/handle/33000/5509
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