Gestión estratégica de la comunicación corporativa para la difusión de actividades de responsabilidad social empresarial de la matriz quito de Metropolitan Touring

The following research aims to develop communication strategies in order to spread the Corporative Social Responsibility executed by Metropolitan Touring in Quito based on a previous analysis of data focused on its communication management. Through a theoretical investigation it was possible to esta...

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Bibliographic Details
Main Author: Tamariz Fadic, Ljubitca Camila
Other Authors: Apolo Buenaño, Diego Eduardo
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2016. 2016
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Online Access:http://dspace.udla.edu.ec/handle/33000/5313
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