Plan de negocios para la creación de una nueva línea de producto de seguros, “Asistencia médica veterinaria equipada”, para la empresa Mapfre Atlas Compañía de Seguros S.A.

Mapfre Atlas is an insurance company that has been in Ecuador for 31 years and has a significant market share in the country. The specialization on techniques areas makes the company a big competitor facing new challenges on the insurance market. The service to be developed is a line "Equine Ve...

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Bibliographic Details
Main Authors: Jarrín Aguilar, Carolina Elizabeth, Reinoso Naranjo, Iván Felipe
Other Authors: Jaramillo Racines, Marco Antonio
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2016 2016
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/5278
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