Propuesta de estrategias de relaciones públicas para reforzar la campaña no más corazones azules perdido en las vías de la Comisión Nacional de Tránsito de la Ciudad de Quito

The alarming increase in traffic accidents in the city of Quito has become in a daily social problem, the news is saturated of bad news about accidents on roads; it is unfortunate that 90% of these accidents are caused by driver negligence and could be avoided. This project has the purpose of reduce...

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Bibliographic Details
Main Author: Mejía Benavides, Paulina Alejandra
Other Authors: Monteverde Sevilla, María Belén
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2010 2016
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Online Access:http://dspace.udla.edu.ec/handle/33000/4881
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