Plan de importación, comercialización y distribución del licor “Tía María” para la ciudad de Quito sector norte

This study aims to determine the feasibility of the import and marketing of Tia Maria coffee liqueur in the Metropolitan District of Quito. Market research was conducted in the city of Quito, to determine the tastes and preferences related to the product prior to the introduction of the market, anal...

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Bibliographic Details
Main Author: Cuascota Chito, Laura Elizabeth
Other Authors: López Zambrano, Roberto Germán
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2012 2016
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