Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi.
The research was realized to combat the central problem which is: the few printed editorial products about the visual transmission regarding the cultural and patrimonial value of the Quilotoa community, also the issue of the scarce of existing visual resources from the crafts? processes and workflow...
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Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico
2018
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| Acceso en línea: | http://repositorio.utc.edu.ec/handle/27000/4427 |
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oai:oai:repositorio.utc.edu.ec:27000:27000-4427 |
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UTC |
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Tesis de Pregrado |
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DISE?O GR?FICO DISE?O EDITORIAL COMUNIDAD QUILOTOA |
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DISE?O GR?FICO DISE?O EDITORIAL COMUNIDAD QUILOTOA C?cheres Sandoval, Jos? Eduardo Herrera Balseca, Cristian Xavier Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi. |
| description |
The research was realized to combat the central problem which is: the few printed editorial products about the visual transmission regarding the cultural and patrimonial value of the Quilotoa community, also the issue of the scarce of existing visual resources from the crafts? processes and workflows of the sector; since it was not evident in the surroundings any editorial product to report their work. For this purpose, the current situation of the community and the local development of the town, especially in the artisanal sector, was investigated and diagnosed. For this, data collection techniques were used, such as: observation, interview and survey. A bibliographic research with experimental design was carried out through a synthetic analysis to determine theoretical concepts that facilitate the support of the research, these theories range from editorial design, to graphic elements for the construction of the project. As methodology of the project, was used a design methodology of Guillermo Gonz?lez Ruiz, which allowed to capture graphic information such as: photographs of the sector, illustrations that are based on the Semi-Naif trend where colors and illustration stand out, techniques and Handicraft production processes such as: masks carved in wood, paintings made in sheepskin and fabrics. This methodology was carried out through stages that start in the ideas and sketches until the construction of the product facilitating each editorial process. Contributions from the research mainly benefited the 350 craftsmen partners of the community. The magazine called "Maki Rurana", which contains tourist references, experiences, process of creation of handicrafts and undertakings of the sector, becoming a communicational platform showing the intangible heritage of the community. Obtaining as results a functional and communicational aesthetic editorial product. |
| author2 |
Chango, Sergio |
| author_facet |
Chango, Sergio C?cheres Sandoval, Jos? Eduardo Herrera Balseca, Cristian Xavier |
| author |
C?cheres Sandoval, Jos? Eduardo Herrera Balseca, Cristian Xavier |
| author_sort |
C?cheres Sandoval, Jos? Eduardo |
| title |
Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi. |
| title_short |
Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi. |
| title_full |
Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi. |
| title_fullStr |
Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi. |
| title_full_unstemmed |
Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi. |
| title_sort |
dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de cotopaxi. |
| publisher |
Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico |
| publishDate |
2018 |
| url |
http://repositorio.utc.edu.ec/handle/27000/4427 |
| _version_ |
1635478417813012480 |
| spelling |
oai:oai:repositorio.utc.edu.ec:27000:27000-44272018-04-27T08:00:16Z Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi. C?cheres Sandoval, Jos? Eduardo Herrera Balseca, Cristian Xavier Chango, Sergio DISE?O GR?FICO DISE?O EDITORIAL COMUNIDAD QUILOTOA The research was realized to combat the central problem which is: the few printed editorial products about the visual transmission regarding the cultural and patrimonial value of the Quilotoa community, also the issue of the scarce of existing visual resources from the crafts? processes and workflows of the sector; since it was not evident in the surroundings any editorial product to report their work. For this purpose, the current situation of the community and the local development of the town, especially in the artisanal sector, was investigated and diagnosed. For this, data collection techniques were used, such as: observation, interview and survey. A bibliographic research with experimental design was carried out through a synthetic analysis to determine theoretical concepts that facilitate the support of the research, these theories range from editorial design, to graphic elements for the construction of the project. As methodology of the project, was used a design methodology of Guillermo Gonz?lez Ruiz, which allowed to capture graphic information such as: photographs of the sector, illustrations that are based on the Semi-Naif trend where colors and illustration stand out, techniques and Handicraft production processes such as: masks carved in wood, paintings made in sheepskin and fabrics. This methodology was carried out through stages that start in the ideas and sketches until the construction of the product facilitating each editorial process. Contributions from the research mainly benefited the 350 craftsmen partners of the community. The magazine called "Maki Rurana", which contains tourist references, experiences, process of creation of handicrafts and undertakings of the sector, becoming a communicational platform showing the intangible heritage of the community. Obtaining as results a functional and communicational aesthetic editorial product. La investigaci?n se realiz? para combatir la problem?tica central la cual es: los escasos productos editoriales impresos sobre la trasmisi?n visual al respecto del valor cultural y patrimonial de la comunidad Quilotoa, tambi?n se trat? el tema de los escasos recursos visuales existentes de los procesos y flujos de trabajo de las artesan?as del sector; no se evidenci? en las cercan?as de los locales ning?n producto editorial que informe su trabajo. Para esto como objetivos se investig? y diagnostic? la situaci?n actual de la comunidad y el desarrollo local del pueblo en especial en el sector artesanal. Para esto se utiliz? t?cnicas de recolecci?n de datos como: la observaci?n, entrevista y encuesta. Se ejecut? una investigaci?n bibliogr?fica con dise?o experimental mediante un an?lisis de car?cter sint?tico para determinar conceptos te?ricos que faciliten la sustentaci?n de la investigaci?n, estas teor?as van desde el dise?o editorial, hasta los elementos gr?ficos para la construcci?n del proyecto. Como metodolog?a del proyecto se utiliz? la metodolog?a dise?o de proyectos de Guillermo Gonz?lez Ruiz la misma que permiti? plasmar informaci?n gr?fica como: fotograf?as del sector, ilustraciones que se basan en la tendencia Semi-Naif donde se destacan los colores y la ilustraci?n, las t?cnica y procesos de elaboraci?n de artesan?as como: m?scaras talladas en madera, pinturas realizadas en piel de borrego y tejidos. Esta metodolog?a se realiz? por medio de etapas que inician en las ideas y bocetos hasta la construcci?n del producto facilitando cada proceso editorial. Como aportes de la investigaci?n se beneficiaron principalmente a los 350 socios artesanos de la comunidad. Se realiz? la revista denominada ?Maki Rurana? que contiene referencias tur?sticas, vivencias, proceso de creaci?n de artesan?as y emprendimientos del sector, convirti?ndose en una plataforma comunicacional mostrando el patrimonio intangible de la comunidad. Obteniendo como resultados un producto editorial est?tico funcional y comunicacional. Universidad T?cnica de Cotopaxi 2018-04-26T18:48:28Z 2018-04-26T18:48:28Z 2018-03 bachelorThesis C?cheres Sandoval, J. E. (2018). Dise?o de un producto editorial ilustrado para la puesta en valor de una comunidad en la provicncia de Cotopaxi. Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico PI-000632 http://repositorio.utc.edu.ec/handle/27000/4427 spa openAccess http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ 88 p?ginas Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico |
| score |
11,871979 |