Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos.
Allullas businesses in Latacunga city located at La Estaci?n have been an example of Latacungue?a tradition and reflect part of the Ecuadorian popular culture. Latacungue?a gastronomy graph is part of the visual identity and part of the folk culture. However, all these visual products are limited to...
Guardado en:
| Autores Principales: | , |
|---|---|
| Otros Autores: | |
| Formato: | Tesis de Pregrado |
| Publicado: |
Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico
2018
|
| Materias: | |
| Acceso en línea: | http://repositorio.utc.edu.ec/handle/27000/4426 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| id |
oai:oai:repositorio.utc.edu.ec:27000:27000-4426 |
|---|---|
| recordtype |
dspace |
| institution |
UTC |
| collection |
Repositorio UTC |
| universidades |
UTC |
| language |
|
| format |
Tesis de Pregrado |
| topic |
DISE?O GR?FICO MATERIALES GR?FICOS COMIDAS TRADICIONALES |
| spellingShingle |
DISE?O GR?FICO MATERIALES GR?FICOS COMIDAS TRADICIONALES Heredia Almachi, Diana Carolina Valenzuela Chango, Robinson Iv?n Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. |
| description |
Allullas businesses in Latacunga city located at La Estaci?n have been an example of Latacungue?a tradition and reflect part of the Ecuadorian popular culture. Latacungue?a gastronomy graph is part of the visual identity and part of the folk culture. However, all these visual products are limited to view and appreciation of Latacungue?a citizenship and its visitors, while some these graphics tend to depreciate,
nevertheless some researchers consider it as a graphic data of culture. For this reason, to publish the graphic of traditional Allullas was carried out the design of a photographic brochure of the visual advertising history of traditional Allullas, through the registration of posters and graphic materials that strengthens the data value that these graphs have for the benefit of the merchants of this product. The brochure publishes characteristics features of the graphs counted by photographs. By means of registration cards, graphic styles that identify the business and the traditional product are contemplated. A qualitative analysis gathered data for the analysis and interpretation of the visual language. In addition, through interviews with owners of the traditional Allullas business, it was possible to consider that these graphs express a history, each cultural value is reflected by the composition of the signs placed on walls and facades, either manually or digitally as a sign of identity because it expresses memorable events and memories that marked stories with the passage of time, but that is still preserved in the new generations. The photographic brochure reflects a collection of photographs to preserve the graphic as a means of communication expresses qualities about inheritances and graphs according to the need of the owner, but it is considered the opening of the facades as an artistic cultural expression that some businesses use to promote their product. The design contemplates a chromatic represented according to the pure and authentic colors of walls and facades of the businesses and therefore to its nearest cultural attraction that is the Railroad station. In addition, this research opened the possibility of considering handmade painting as a technique that complements digital design through visual representation in the physical structures of business, considering an aesthetic order of the visual elements offered by graphic techniques. |
| author2 |
Naranjo, Vilma |
| author_facet |
Naranjo, Vilma Heredia Almachi, Diana Carolina Valenzuela Chango, Robinson Iv?n |
| author |
Heredia Almachi, Diana Carolina Valenzuela Chango, Robinson Iv?n |
| author_sort |
Heredia Almachi, Diana Carolina |
| title |
Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. |
| title_short |
Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. |
| title_full |
Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. |
| title_fullStr |
Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. |
| title_full_unstemmed |
Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. |
| title_sort |
dise?o editorial sobre las tradicionales allullas de latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. |
| publisher |
Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico |
| publishDate |
2018 |
| url |
http://repositorio.utc.edu.ec/handle/27000/4426 |
| _version_ |
1635478417564499968 |
| spelling |
oai:oai:repositorio.utc.edu.ec:27000:27000-44262018-04-26T08:00:17Z Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. Heredia Almachi, Diana Carolina Valenzuela Chango, Robinson Iv?n Naranjo, Vilma DISE?O GR?FICO MATERIALES GR?FICOS COMIDAS TRADICIONALES Allullas businesses in Latacunga city located at La Estaci?n have been an example of Latacungue?a tradition and reflect part of the Ecuadorian popular culture. Latacungue?a gastronomy graph is part of the visual identity and part of the folk culture. However, all these visual products are limited to view and appreciation of Latacungue?a citizenship and its visitors, while some these graphics tend to depreciate, nevertheless some researchers consider it as a graphic data of culture. For this reason, to publish the graphic of traditional Allullas was carried out the design of a photographic brochure of the visual advertising history of traditional Allullas, through the registration of posters and graphic materials that strengthens the data value that these graphs have for the benefit of the merchants of this product. The brochure publishes characteristics features of the graphs counted by photographs. By means of registration cards, graphic styles that identify the business and the traditional product are contemplated. A qualitative analysis gathered data for the analysis and interpretation of the visual language. In addition, through interviews with owners of the traditional Allullas business, it was possible to consider that these graphs express a history, each cultural value is reflected by the composition of the signs placed on walls and facades, either manually or digitally as a sign of identity because it expresses memorable events and memories that marked stories with the passage of time, but that is still preserved in the new generations. The photographic brochure reflects a collection of photographs to preserve the graphic as a means of communication expresses qualities about inheritances and graphs according to the need of the owner, but it is considered the opening of the facades as an artistic cultural expression that some businesses use to promote their product. The design contemplates a chromatic represented according to the pure and authentic colors of walls and facades of the businesses and therefore to its nearest cultural attraction that is the Railroad station. In addition, this research opened the possibility of considering handmade painting as a technique that complements digital design through visual representation in the physical structures of business, considering an aesthetic order of the visual elements offered by graphic techniques. Los negocios de Allullas de la ciudad Latacunga ubicados en el sector la Estaci?n, han sido un ejemplo de la tradici?n Latacungue?a y reflejan parte de la cultura popular ecuatoriana. La gr?fica de la gastronom?a Latacungue?a es parte de la identidad visual y parte de la cultura del lugar. Sin embargo, todos estos productos visuales est?n limitados a la vista y aprecio de la ciudadan?a Latacungue?a y sus visitantes. Mientras que para algunos estas gr?ficas tienden a perder valor, sin embargo, para investigadores se las considera como un dato gr?fico de la cultura. Es as? que para dar a conocer la gr?fica de las tradicionales Allullas se realiz? el Dise?o de un folleto fotogr?fico de la historia visual publicitaria de las tradicionales Allullas, mediante el registro de carteles y materiales gr?ficos, que fortalezca el valor de dato que poseen dichas gr?ficas y para el beneficio de los comerciantes de este producto. El folleto da a conocer rasgos caracter?sticos de las gr?ficas contadas mediante fotograf?as. Mediante fichas de registro se contemplan estilos gr?ficos que identifican el negocio y el producto tradicional. Para esto se realiz? un an?lisis cualitativo que reuni? datos para el an?lisis e interpretaci?n del lenguaje visual. Adem?s, mediante las entrevistas realizadas a propietarios de los negocios de las tradicionales Allullas se logr? considerar que estas gr?ficas expresan una historia, cada valor cultural se refleja mediante la composici?n de los r?tulos colocados en paredes y fachadas, sea esta de modo manual o digital, como signo de identidad pues expresa hechos y recuerdos memorables que marcaron historias con el pasar de los a?os, pero que se sigue conservando en las nuevas generaciones. El folleto fotogr?fico refleja una recolecci?n de fotograf?as que tiene como fin preservar la gr?fica como medio de comunicaci?n, expresa cualidades que hace menci?n a herencias y tradiciones otorgadas por personas h?biles, quienes con pu?o y letra representaron artes gr?ficas de acuerdo a la necesidad del propietario, pero sobre todo se considera la apertura de las fachadas como una expresi?n art?stico cultural que algunos negocios utilizan para promocionar su producto. El dise?o contempla una crom?tica representada de acuerdo a los colores puros y aut?nticos de paredes y fachadas de los negocios y por ende a su atractivo cultural m?s cercano que es la Estaci?n del ferrocarril. Adem?s, esta investigaci?n abri? la posibilidad de considerar a la pintura hecha a mano como una t?cnica que complemente al dise?o digital a trav?s de la representaci?n visual en las estructuras f?sicas de los negocios, considerando un orden est?tico de los elementos visuales que ofrece las t?cnicas gr?ficas. Universidad T?cnica de Cotopaxi 2018-04-25T21:54:45Z 2018-04-25T21:54:45Z 2018-03 bachelorThesis Heredia Almachi, D. C. (2018). Dise?o editorial sobre las tradicionales allullas de Latacunga a partir del estudio hist?rico de carteles y materiales gr?ficos. Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico PI-000631 http://repositorio.utc.edu.ec/handle/27000/4426 spa openAccess http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ 80 p?ginas Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico |
| score |
11,871979 |