Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a.
This research pretends to emphazise young entrepreneurs?talent with a great spirit in order to become capable of changing different productive environments.The lack of advertising spaces of free access in the different dissemination plattforms demanded the necessity of developing an audiovisual pro...
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Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico
2018
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| Acceso en línea: | http://repositorio.utc.edu.ec/handle/27000/4422 |
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Tesis de Pregrado |
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DISE?O GR?FICO DISE?O AUDIOVISUAL EMPRENDIMIENTO T?CNICAS DE DIFUSI?N |
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DISE?O GR?FICO DISE?O AUDIOVISUAL EMPRENDIMIENTO T?CNICAS DE DIFUSI?N Iza Caguana, Cristian Jos? Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a. |
| description |
This research pretends to emphazise young entrepreneurs?talent with a great spirit in order to become capable of changing different productive environments.The lack of advertising spaces of free access in the different dissemination plattforms demanded the necessity of developing an audiovisual proposal This search seeks to develop an audiovisula production with a high, quality, technique and creativity, it is supported with interactive visual elements of gaphics to promote the young entrepreneurs?talent in Mej?a canton. The methodology of this research was focused on the critical and communicative paradigm, qualitative and quantitative approach, dialectics method. All of them allowed to carry out a systematic and delimited process for the information collection about categories which got involved in the proposal development and the methodological design was life stories about interviewed young people.The techniques applied were survey and interview, their instruments were questionnaire and interview guide to get a audiovisual narrative of the documentary. The development of this audiovisual proposal is fundamental because to recognize the young entrepreneurs?talent by means of the usage of digital and free plattforms, where they provide the oportunity to express their services to the society.This investigation contributes with the creation of dissemination products through the facts films with technical elements, scripts and storyboards, that helped to the flow of tis work. In the technological field, there were some equipments like SLR cameras of high resolution, tripods, microphones and lights, all of them provide dynamism and they show the facts and real experiences that reflect true information so that they can be subjected to the analysis of the objective public, as direct consummers of the products or services offered. |
| author2 |
Chango, Sergio |
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Chango, Sergio Iza Caguana, Cristian Jos? |
| author |
Iza Caguana, Cristian Jos? |
| author_sort |
Iza Caguana, Cristian Jos? |
| title |
Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a. |
| title_short |
Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a. |
| title_full |
Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a. |
| title_fullStr |
Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a. |
| title_full_unstemmed |
Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a. |
| title_sort |
dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n mej?a. |
| publisher |
Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico |
| publishDate |
2018 |
| url |
http://repositorio.utc.edu.ec/handle/27000/4422 |
| _version_ |
1635478416652238848 |
| spelling |
oai:oai:repositorio.utc.edu.ec:27000:27000-44222018-04-26T08:00:16Z Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a. Iza Caguana, Cristian Jos? Chango, Sergio DISE?O GR?FICO DISE?O AUDIOVISUAL EMPRENDIMIENTO T?CNICAS DE DIFUSI?N This research pretends to emphazise young entrepreneurs?talent with a great spirit in order to become capable of changing different productive environments.The lack of advertising spaces of free access in the different dissemination plattforms demanded the necessity of developing an audiovisual proposal This search seeks to develop an audiovisula production with a high, quality, technique and creativity, it is supported with interactive visual elements of gaphics to promote the young entrepreneurs?talent in Mej?a canton. The methodology of this research was focused on the critical and communicative paradigm, qualitative and quantitative approach, dialectics method. All of them allowed to carry out a systematic and delimited process for the information collection about categories which got involved in the proposal development and the methodological design was life stories about interviewed young people.The techniques applied were survey and interview, their instruments were questionnaire and interview guide to get a audiovisual narrative of the documentary. The development of this audiovisual proposal is fundamental because to recognize the young entrepreneurs?talent by means of the usage of digital and free plattforms, where they provide the oportunity to express their services to the society.This investigation contributes with the creation of dissemination products through the facts films with technical elements, scripts and storyboards, that helped to the flow of tis work. In the technological field, there were some equipments like SLR cameras of high resolution, tripods, microphones and lights, all of them provide dynamism and they show the facts and real experiences that reflect true information so that they can be subjected to the analysis of the objective public, as direct consummers of the products or services offered. El presente proyecto pretende destacar el talento de j?venes emprendedores con esp?ritu proactivo, capaces de transformar diferentes entornos productivos con sus ideas originales e innovadoras. La carencia de espacios publicitarios de acceso gratuito en las distintas plataformas de difusi?n demand? la necesidad de desarrollar una propuesta audiovisual con alta calidad t?cnica y creatividad, apoyada con elementos interactivos visuales de grafismo para difundir el talento de j?venes emprendedores. El objetivo de este trabajo es desarrollar una producci?n audiovisual con alta calidad t?cnica-creativa, enfocada a difundir el talento de j?venes emprendedores del cant?n Mej?a. La metodolog?a de este proyecto estuvo enmarcada en el paradigma de la investigaci?n comunicativo cr?tico, enfoque cualitativo y cuantitativo, m?todo dial?ctico porque se realiz? un proceso sistem?tico y delimitado para la recopilaci?n de informaci?n sobre cada uno de los temas que intervinieron en el desarrollo de la propuesta y el dise?o metodol?gico aplicado fue historias de vida de los j?venes entrevistados. Se aplic? las t?cnicas de la encuesta y entrevista, los instrumentos fueron cuestionario y gu?a de entrevista y como resultado se obtuvo la narrativa audiovisual del documental. El desarrollo de esta propuesta audiovisual es fundamental, pues permite reconocer proyectos de j?venes emprendedores mediante el uso de plataformas digitales gratuitas en donde se otorga la oportunidad de que expresen a la sociedad los servicios que ofertan. Este proyecto contribuye con la creaci?n de productos de difusi?n que se realizaron mediante la filmaci?n de acontecimientos con elementos t?cnicos, guiones e historietas, los mismos que ayudaron al flujo del trabajo planteado. En el aspecto tecnol?gico se emplearon c?maras SLR de alta resoluci?n, tr?podes, micr?fonos y luces que en conjunto aportan dinamismo y muestran los hechos y experiencias reales que posteriormente reflejen informaci?n veraz, con el fin de que sea sometida al an?lisis del p?blico objetivo, siendo aquellos los consumidores directos de los productos o servicios ofertados. Universidad T?cnica de Cotopaxi 2018-04-25T19:59:51Z 2018-04-25T19:59:51Z 2018-03 bachelorThesis Iza Caguana, C. J. (2018). Dise?o audiovisual enfocado a facilitar la difusi?n de j?venes emprendedores del cat?n Mej?a. Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico PI-000636 http://repositorio.utc.edu.ec/handle/27000/4422 spa openAccess http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ 91 p?ginas Latacunga: Universidad T?cnica de Cotopaxi; Facultad de Ciencias Humanas y Educaci?n; Carrera de Dise?o Gr?fico |
| score |
11,871979 |