Imagen de Portada

WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees

?Enterprise Social Media (ESN) is the solution to all our problems? this is what millions of organizations have been thinking and thousands of experts have been confirming for a while now. The idea that ESNs will break down silos, improve collaborations, and overall increase employees? engagement...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor Principal: Godoy Jaramillo, Melanie Cristina
Otros Autores: Misercola, Mark
Formato: Tesis de Maestría
Lenguaje:eng
Publicado: New York / Universidad de Nueva York 2017
Materias:
COMUNICACI?N CORPORATIVA
COMUNICACI?N ORGANIZACIONAL
MEDIOS DE COMUNICACI?N
HERRAMIENTAS DE COMUNICACI?N
Acceso en línea:http://repositorio.educacionsuperior.gob.ec/handle/28000/4281
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
id oai:localhost:28000-4281
recordtype dspace
spelling oai:localhost:28000-42812017-06-17T08:02:37Z WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees Godoy Jaramillo, Melanie Cristina Misercola, Mark COMUNICACI?N CORPORATIVA COMUNICACI?N ORGANIZACIONAL MEDIOS DE COMUNICACI?N HERRAMIENTAS DE COMUNICACI?N ?Enterprise Social Media (ESN) is the solution to all our problems? this is what millions of organizations have been thinking and thousands of experts have been confirming for a while now. The idea that ESNs will break down silos, improve collaborations, and overall increase employees? engagement is what every organization is expecting and desiring. However, this statement is far from the truth. ESNs continue to be implemented and fail within organizations. Companies are finding it very difficult to not only encourage adoption, but also to improve business performance with the networks. (Berg, 2014) This paper identifies the main reason for ESNs failure: companies are not implementing the networks correctly. Therefore, employees fail to adopt the network and engage properly. For this reason, there are 6 steps a company must always accomplish when implementing an ESN in order to increase the chances of success: (1) Involve upper management (2) Create a detailed strategy to launch and maintain the networks (3) Integrate ESN with the rest of the company?s processes and business (4) Identify the right reasons to start using ESN (5) Identify the culture of your organization and (6) Train your employees constantly. 2017-06-16T20:17:05Z 2017-06-16T20:17:05Z 2016-04-27 masterThesis Godoy Jaramillo, Melanie Cristina. (2016). WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees. (Trabajo de titulaci?n de la Maestr?a en Relaciones P?blicas y Comunicaci?n Corporativa). Universidad de Nueva York. New York. 117 p. http://repositorio.educacionsuperior.gob.ec/handle/28000/4281 eng openAccess http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ 117 p. New York / Universidad de Nueva York
institution SENESCYT
collection Repositorio SENESCYT
biblioteca Biblioteca Senescyt
language eng
format Tesis de Maestría
topic COMUNICACI?N CORPORATIVA
COMUNICACI?N ORGANIZACIONAL
MEDIOS DE COMUNICACI?N
HERRAMIENTAS DE COMUNICACI?N
spellingShingle COMUNICACI?N CORPORATIVA
COMUNICACI?N ORGANIZACIONAL
MEDIOS DE COMUNICACI?N
HERRAMIENTAS DE COMUNICACI?N
Godoy Jaramillo, Melanie Cristina
WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees
description ?Enterprise Social Media (ESN) is the solution to all our problems? this is what millions of organizations have been thinking and thousands of experts have been confirming for a while now. The idea that ESNs will break down silos, improve collaborations, and overall increase employees? engagement is what every organization is expecting and desiring. However, this statement is far from the truth. ESNs continue to be implemented and fail within organizations. Companies are finding it very difficult to not only encourage adoption, but also to improve business performance with the networks. (Berg, 2014) This paper identifies the main reason for ESNs failure: companies are not implementing the networks correctly. Therefore, employees fail to adopt the network and engage properly. For this reason, there are 6 steps a company must always accomplish when implementing an ESN in order to increase the chances of success: (1) Involve upper management (2) Create a detailed strategy to launch and maintain the networks (3) Integrate ESN with the rest of the company?s processes and business (4) Identify the right reasons to start using ESN (5) Identify the culture of your organization and (6) Train your employees constantly.
author2 Misercola, Mark
author_facet Misercola, Mark
Godoy Jaramillo, Melanie Cristina
author Godoy Jaramillo, Melanie Cristina
author_sort Godoy Jaramillo, Melanie Cristina
title WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees
title_short WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees
title_full WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees
title_fullStr WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees
title_full_unstemmed WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees
title_sort what?s not to ?like?? why enterprise social media is not working and what companies can do to engage employees
publisher New York / Universidad de Nueva York
publishDate 2017
url http://repositorio.educacionsuperior.gob.ec/handle/28000/4281
_version_ 1634995235802054656
score 11,871979

Ejemplares similares