WHAT?S NOT TO ?LIKE?? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees
?Enterprise Social Media (ESN) is the solution to all our problems? this is what millions of organizations have been thinking and thousands of experts have been confirming for a while now. The idea that ESNs will break down silos, improve collaborations, and overall increase employees? engagement...
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Formato: | Tesis de Maestría |
Lenguaje: | eng |
Publicado: |
New York / Universidad de Nueva York
2017
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Materias: | |
Acceso en línea: | http://repositorio.educacionsuperior.gob.ec/handle/28000/4281 |
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Sumario: | ?Enterprise Social Media (ESN) is the solution to all our problems? this is what millions
of organizations have been thinking and thousands of experts have been confirming for a while
now. The idea that ESNs will break down silos, improve collaborations, and overall increase
employees? engagement is what every organization is expecting and desiring. However, this
statement is far from the truth. ESNs continue to be implemented and fail within organizations.
Companies are finding it very difficult to not only encourage adoption, but also to improve
business performance with the networks. (Berg, 2014)
This paper identifies the main reason for ESNs failure: companies are not implementing
the networks correctly. Therefore, employees fail to adopt the network and engage properly. For
this reason, there are 6 steps a company must always accomplish when implementing an ESN in
order to increase the chances of success: (1) Involve upper management (2) Create a detailed
strategy to launch and maintain the networks (3) Integrate ESN with the rest of the company?s
processes and business (4) Identify the right reasons to start using ESN (5) Identify the culture of
your organization and (6) Train your employees constantly. |
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