Statistical nonlinear analysis for reliable promotion decision-making

New economic conditions have led to innovations in retail industries, such as more dynamic retail approaches based on flexible strategies. We propose and compare different approaches incorporating nonlinear methods for promotional decision-making using retail aggregated data registered at the point...

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Bibliographic Details
Main Author: Rojo ?lvarez, Jos? Luis
Format: Artículos
Language:eng
Published: 2016
Subjects:
Online Access:http://repositorio.educacionsuperior.gob.ec/handle/28000/2789
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