Elaboración de una parrilla de programación que proporcione identidad a la radio, en cuanto a objetivos, misión y visión empresarial.
This research corresponds to issues related to radio programming and displays the results of the radio studio in the city of Machala, a description of the types of programming, music, news and opinion programs, promotion strategies most commonly used is offered by stations in the city. Faced with th...
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| Formato: | Examen Complexivo |
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Machala : Universidad Técnica de Machala
2016
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| Acceso en línea: | http://repositorio.utmachala.edu.ec/handle/48000/3541 |
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| Sumario: | This research corresponds to issues related to radio programming and displays the results of the radio studio in the city of Machala, a description of the types of programming, music, news and opinion programs, promotion strategies most commonly used is offered by stations in the city. Faced with the problem of analysis of messages on the radio several concerns that must be considered before any approach to the design and creation of a radio programming arise. It is therefore deemed it appropriate to raise objective: Development of a program schedule that gives identity to the radio. The analysis is a contribution to the achievement of radio programs, look through it to produce an approach to the specifications of the radio and a tool to design and produce dynamic and current radio programs that capture the audience and position the station in the top of the radio industry. which it will be determined and how are the links of a radio message culture. The worlds that evokes associations ago, the use of expressions, ideas, values, etc. The frame of reference which can and must confront the message to observe their qualities of significance will be the culture itself. |
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