Lineamientos de comunicación persuasiva basados en la semiótica que un publicista debe considerar para la elaboración de mensajes publicitarios

The present investigation explores how the field of advertising in Quito-Ecuador does not take into account analytical means such as semiotics and the contribution it can provide to the area of publicity. This science can be used as a tool during the creative process facilitating the construction of...

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Bibliographic Details
Main Author: Dueñas Muñoz, Andrea Alejandra
Other Authors: Jurado Laspina, María Leonor
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2016 2017
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