Marketing de proximidad: una herramienta de promoción de productos o servicios educativos

The purpose of the research is to present a proposal for the promotion of educational products or services through proximity marketing using Bluetooth technology. Given this, the problem detected through an interview with the 20 responsible for academic promotion of the undergraduate and graduate a...

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Bibliographic Details
Main Authors: García García, Jenny Alexandra, Jarrín Arias, Jennifer Yadira
Other Authors: Medina Chicaiza, Ricardo Patricio
Format: Artículos
Published: Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios. 2019
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Online Access:http://repositorio.uta.edu.ec/jspui/handle/123456789/29649
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